Groundbreakers.
Groundbreakers.
Shaping a Timeless Adventure Through Thoughtful Design and Unified Visual Storytelling.
Product Design Consulting
Explore how we built a dynamic board game with creative design, strong branding, and visually engaging art that enhances the gameplay experience.
The journey to Groundbreakers' brand began with an exploration of stylescapes, where diverse visual possibilities were uncovered to reflect the game’s spirit.
From bold geometric designs to soft, inviting aesthetics, each iteration brought us closer to a unique identity, culminating in a custom-drawn logo that balanced playfulness with sophistication, capturing both the game’s energy and warmth.
The visual style of Groundbreakers is a celebration of dynamic, brushstroke-rich illustrations that evoke life and movement.
We carefully directed and guided the AI image generation process, ensuring each image aligned with the game's essence. Through continuous prompt adjustments, careful selection, and final editing, we shaped a cohesive visual style that brought the world of Groundbreakers to life, maintaining consistency while embracing the organic, dynamic feel of the artwork. Designing the cards and packaging was a hands-on process, balancing creativity with practicality to create visually compelling and functional elements that enhanced the gameplay experience and ensured a strong, cohesive brand presence across all touchpoints.
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USER FEEDBACK.
“ Wow, the art style looks really great! 😍😍😍 “
Sofia Heiden
Kickstarter Campaign
Accelerated Kickstarter Campaign Success The game reached its Kickstarter funding goal in just 46 hours, a testament to the strong appeal of its visual identity and design. Enhanced brand recognition The distinctive art style and vibrant illustrations captured the attention of players, boosting brand visibility and making Groundbreakers stand out in the crowded market of board games: “The quality of the cards, the instructions, and the box is just amazing. I think the design is absolutely fantastic. “ Sven Sczesny. Increased backer enthusiasm The compelling visual design and engaging concept sparked significant excitement among backers with comments such as “Super excited to get the card game! 💪🏼 The artwork and game mechanics look promising!” - Lukas Uhl, driving anticipation and enthusiasm before the game even reached production.
Reduced onboarding time
By creating a more intuitive interface and seamless flow, we minimized client wait times in branches, expediting the onboarding process.
Reach out
Reach out
We collaborate with ambitious brands and people. We’d love to build something great together.
